Bumble: The Social Network Putting The Control In Women’s Hands – Every Time

Bumble began life as the dating app where women make the first move. In the digital dating game, this simple mechanic reverse-engineered the traditional approach, giving gals the opportunity to lead the tone of the conversation from the start — putting them in control.

Gone were the antiquated rules of dating, here was a brand new way of approaching love. Bumble quickly had women making the first move, one million times each day.

In today’s Game Changer interview, Bumble’s Louise Troen tells Channel Seven’s Edwina Bartholomew that as the platform has grown organically to include other forms of connecting, the philosophy has continued to be one of ‘women supporting women’ under an umbrella of kindness, respect and integrity.

With female users of the dating app discovering there were so many like-minded people on the platform, they called for a community where friendships are created and Bumble BFF was born! User demand struck again when those friendships started generating business connections and Bumble Bizz became the spot to expand your network and make empowering career moves.

With record numbers of women swiping right, and extremely low rate of harassment and abuse reporting, the philosophy is obviously working.

And it isn’t just evident in the online offering, the workplace reflects the same values for its employees. According to Troen “We’ve made it fun to work in an office that’s fighting to end misogyny, and we’ve also made it creative and cool” (you’ll see what she means by that when watching the video!) “We don’t always have to see misogyny or sexual harassment as separate to an amazing working environment. We can work together to change that in a positive way” she adds.

If it all sounds too good to be true, our bubbly guest finishes on the note that she feels like the luckiest person in the world, every day. “Human connection is at the root of happiness. That’s what everybody desires. That connection. That chemistry. That spark”, she adds “we’ve just built the product in an ecosystem that enables a more efficient and effective way of getting that.”

Yep, sounds like a Game Changer to us!