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Edwina Bartholomew Touches Base With Robyn Foyster, CEO, Sweep

Sweep is a brand-new free app that uses geo-location, messaging and augmented reality to engage users with the world around them in an innovative way, and CEO Robyn Foyster explains why it’s the ultimate personalised shopping experience.

Edwina Bartholomew & Robyn Foyster
Edwina Bartholomew & Robyn Foyster

Set to revolutionise the retail industry Sweep has created a new platform for consumers to find bargains tailored to their choice and allows online and bricks and mortar retailers to reach their specific market, using the very latest in technology, and an added bonus – it’s Australian technology. 

Foyster explains how it works: “Simply open up the app, choose the category you’re shopping for, such as Fashion and select from the massive range of special deals available to you”. 

But it’s not a solitary experience, the Sweep community interacts with each other to share the bargains and can reap benefits “People get rewarded by posting good deals. And if they’re really good deals they earn lots of ‘likes’”.

While it’s designed to make the experience fun for everyone, the app has hit the right note with shopping-savvy millennials who love the technology, the design and the accessibility to be able to grab a bargain as soon as it’s available.  It’s not restricted to online though, the geolocation aspect of the app aids physical browsing of the stores around the user (known as a Sweeper) so shop owners are loving it too!  While it’s a free app for all users, retailers in particular are encouraged to use this new tool in the battle for customers – this inventive technology is an easy and immediate way to spread the word of their deals.  Sweep is an impulse buyers dream come true.

Robyn points out that the augmented reality aspect “is bringing the fun back into the experience of shopping”.  We couldn’t agree more!   

Written by Presenter

Edwina Bartholomew is an Australian journalist and television presenter. At Network Seven's breakfast show 'Sunrise', Edwina has covered everything from the Olympics, Royal Weddings to the Oscars. Now, as the host of Game Changers, she interviews inspirational people in business and entrepreneurs.

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