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Series 7

How A Clever Use Of Elastic Turned Into A Global Business

 A hand-sewn prototype for Christine Kininmonth’s first ever invention, BellyBelt®, came from her Earth-friendly mantra of Refuse, Reuse, Repurpose, Recycle. The buttons and buttonholes sewn into elastic allowed the former TV Newsreader to repurpose her normal work clothes into maternity wear for her first pregnancy. Three more children, and more brands later, and the venture she co-founded…