Edwina Bartholomew Meets Powerful Steps CEO Tory Archbold

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From Publicity Powerhouse to Empowering Businesswoman. Respected publicist Tory Archbold thrives on inviting global attention for her retail and celebrity clients and has kept the story of her own resilience very private until now! Her next Powerful Step is teaching other women to realise their potential and achieve their own dreams. So is she a game changer? 

As one of Australia’s most powerful publicists, Tory Archbold is passionate about sharing her learnings and knowledge to mentor and empower young women. It is this passion that has led Tory to launch Powerful Steps – a platform designed to inspire, encourage and guide women through the different challenges of life, launching their own business and building a successful brand.

Tory Archbold
Powerful Steps CEO Tory Archbold

Tory has continued to push boundaries in the ever-changing landscape of public relations and communications, thinking outside of the box to evolve and transform her successful agency, TORSTAR, into a dynamic powerhouse.

Her entrepreneurial spirit, coupled with an unrivalled and intimate understanding of Australian and international retail markets, has seen Tory build a formidable reputation. ​She has forged strong relationships with key media players and built a global network of retail contacts, working alongside CEOs, entrepreneurs, board directors and industry influencers. Through her extraordinary storytelling ability, Tory has landed front covers in mainstream business and consumer press on behalf of her client portfolio, which includes global brands, Victoria’s Secret, Sukin, FLOWER Beauty by Drew Barrymore, Adidas, Seafolly and Steve Madden Nespresso (and is now entering an 11-year partnership with Nespresso). 

Tory Archbold CEO Powerful Steps
Edwina Bartholomew Meets Powerful Steps CEO Tory Archbold

TORSTAR became the first Australian PR and communications agency to launch five international high-street retailers in the Australian market: Zara, Topshop, Next, Shopbop and Forever 21. 

In 2011, TORSTAR was the driving force behind the most successful global launch for the world’s number one retail brand, Zara. More than 22,000 people walked through the doors at the store event in Sydney with stock almost selling out in just 80 seconds.​

But perhaps what is most impressive are the challenges that Tory has overcome out of the spotlight. Behind the glamorous closed doors of TORSTAR, Tory is mum to daughter, Bella. In 2013, her appendix burst and she spent five days on life support after contracting septicemia.

Tory Archbold
Tory Archbold

Afterwards, the doctor informed Tory that she was lucky to be alive and gave her a six-month recovery period. The near death experience forced Tory to re-evaluate her life and her priorities. She downsized her agency to focus on a handful of key clients and is now determined to pass on her lessons through motivating workshops and public speaking. Her enthralling message of self-belief, resilience and overcoming adversity provides the framework for women who want to achieve their dreams – whatever they may be.

About Powerful Steps

Powerful Steps is a platform offering opportunities to attend Workshops, Mentoring and Speaking events with Tory which will ‘Inspire, Encourage, Empower’. “This platform is about helping all women step into their power,” says Tory. “We should never be afraid of who we are and what we want from our life journey. When we believe in ourselves the possibilities are endless. By shifting what no longer serves you and bringing you into alignment with the life you are meant to live, you can realise success in the areas that matter most”.

How to take your own Powerful Steps

Through Powerful Steps, Tory will be hosting workshops, mentoring and speaking events in Sydney, Brisbane and Melbourne. The prime focus is to identify the powerful steps you need to take to transform your life and make your career dreams and goals a reality.

  • Workshops and networking events aimed primarily at the corporate market.
  • Learn how to step into your power by defining a strategy that helps you achieve work/life balance.
  • Why inspirational stories empower people and how mentorship develops growth and delivers personal transformation.
  • Tory will share her tips for success and identifying your strengths, challenges and opportunities.
  • Guests will walk away with a plan of action, designed to empower them to succeed in all areas of their lives.

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